About Augustus Bloom

About Augustus Bloom

Augustus Bloom has been up and running since January 2014. We specialise in providing fresh seasonal, hand-picked flowers for London weddings, private functions, one off commissions and we also host a number flower workshops throughout the year. We supply flowers for corporate events and press launches. We help dress private functions and provide flowers for galleries, restaurants, hotels and members clubs.

We work closely with the food styling team at Jamie Oliver Ltd and we provide the weekly flowers for London's state of the art photographic studios, Spring Studios. We are the recommended florist for London wedding venues, such as; The Old Finsbury Town Hall, The West Reservoir Centre, Clissold House, Stour Space and Burgh House. We are also familiar with many of London's top wedding venues, including; Kew Gardens and St.Pancras Renaissance Hotel.

Over the last two years highlights include: appearing on the BBC World Service TV channel and BBC Radio 4 discussing the floristry evening classes that we host. Providing a floral installation for the Royal Collection at Windsor Castle this Christmas. Filming an Facebook live, online tutorial with Jamie Oliver at his home. Taking over the window display at Topman in Oxford Circus for the week leading up to Valentine's Day. Exhibiting at London's Art for Youth exhibition at the Mall Galleries and we have just filmed our own online flower tutorials available on the Augustus Bloom You Tube channel.

At Augustus Bloom we are a small team that love to work alongside clients on projects. The owner of the business, Gus Cavanagh, handles creative jobs personally from the consultation stage through to completion. Gus has earned a reputation as the wild flower florist, as he goes about his business; spreading the floral joy...

Clients Include:

Needle and Thread
Hush Homewear
Estee Lauder
The Finery
Charlotte Tilbury Beauty

Jamie Oliver Ltd
Gordon Ramsay Group
Cote Brasserie
Anna Jones
Cubitt House Group
The Art of Dining
Fifteen Restaurant

Studios and Members Clubs
Spring Studios
Zetter Townhouse
The Century Club
Big Sky Studios
Shoreditch House

Royal Collection Enterprises
Anthony Nolan
Canada House
The Magic Breakfast
Book Trust
UK Youth

Advertising and Tech
McCann London
Getty Images
The Brooklyn Brothers


About Gus and how he started

My career in floristry started where all good careers begin, at the bottom. I started working for Rebel Rebel, an events company that specialised in flowers. In the early days I was entrusted with all the important tasks, such as, cleaning vases, answering the telephone and untangling fairy-lights. Rebel Rebel eventually opened a flower shop in the heart of Hackney, Broadway Market and I soon became the shop and events manager.

In the 8 years that I worked there I made floral arrangements for The Pope, The Queen, The Houses of Parliament, Selfridges, Bafta, The Tate and many more. I had some great experiences working on exciting projects, such as, creating a giant floral Big Brother eye for Channel Four and watching it explode for a television advert. I learnt to love working with flowers, finding great pleasure in working with my hands and using nature in a creative way.

My experience working in a busy shop and responding quickly to individual customers’ needs has helped me develop a unique style. I love interpreting and delivering on peoples requests and desires with flowers. I use flowers in their natural form. The end result is loose and wild. I take great pleasure in going to New Covent Garden Market every week to find the most interesting, beautiful blooms. I then take care in every bouquet that I make up so that every stem is in a place that makes sense to me visually.

Augustus Bloom is the birth of my new floristry venture. I’m not sure where it will take me, but I'm enjoying every step of the journey.

Photography credits
Yellow Roses - Genevieve Wedding Photography
About Me Page - Helen Jermyn and Derek Bremner



Augustus Bloom in Action Augustus Bloom on Hampstead Heath Augustus Bloom arranging flowers in a vase - image by Derek Bremner Augustus Bloom at the studio